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Stephen Totilo Talks Dunkin Donuts Ads in SimCity
In-Game Advertising

Stephen Totilo Talks Dunkin Donuts Ads in SimCity

In a recent article titled “The Most Effective Ad I Ever Saw in a Video Game,” Kotaku’s EIC, Stephen Totilo (@stephentotilo) presents an interesting analysis of how a Dunkin Donuts advertisement has been thoughtfully integrated into SimCity Social. In-game advertising has come a long way over the last few years.  While offer walls and intrusive pop-up … Continue reading

XCOM: Enemy Unknown video puts Lead Designer, Jake Solomon, undercover to sell the game to patrons of a local games shop
Video Game Ads

XCOM: Enemy Unknown video puts Lead Designer, Jake Solomon, undercover to sell the game to patrons of a local games shop

This clever video has been making the rounds on Twitter over the last week, so needless to say it’s definitely worth checking out.  Jake Solomon (@SolomonJake), the Lead Designer of XCOM: Enemy Unknown, lets the cameras roll as he goes incognito to pitch the game to customers at a local game store.  The results are … Continue reading

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Indie Standouts at PAX East

If you didn’t notice, PAX East gave a few special indie developers areas to show off their games, and show em off they did. I was amazed by the crowds surrounding GAMBIT’s booth, Fire Hose Game’s “Slam Bolt Scrappers“, Dejobaan’s “AAAAAAAAAA“, and Macguffin Games “All Heroes Die“. Scott Macmillan has been working hard on All … Continue reading

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Made in MA Video Posted on Boston Post Mortem

Just saw this article on Boston Post Mortem about “Made in MA”.   Chris Parsons from Muzzy Lane sent in this video, so take a look at what all the fuss was about: http://www.bostonpostmortem.org/2010/04/01/video-from-march-meeting-made-in-ma-pax-party/ The event turned out to be lots of fun – local studios got a ton of well deserved attention and everyone got … Continue reading