Stephen Totilo Talks Dunkin Donuts Ads in SimCity
In-Game Advertising

Stephen Totilo Talks Dunkin Donuts Ads in SimCity

In a recent article titled¬†“The Most Effective Ad I Ever Saw in a Video Game,” Kotaku’s EIC, Stephen Totilo (@stephentotilo) presents an interesting analysis of how a Dunkin Donuts advertisement has been thoughtfully integrated into SimCity Social. In-game advertising has come a long way over the last few years. ¬†While offer walls and intrusive pop-up … Continue reading